Veridian Axis – Privacy Policy
Last updated: 27/11/2025
Veridian Axis (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal data in a transparent and lawful manner.
This Privacy Policy explains how we collect, use, store and share your personal information when you visit veridianaxis.com (“Website”), contact us, or use our services. It also explains your rights under data protection laws.
We operate in accordance with:
- The UK General Data Protection Regulation (“UK GDPR”)
- The Data Protection Act 2018
- The Privacy and Electronic Communications Regulations (“PECR”)
By using our Website and services, you agree to the collection and use of information in accordance with this Policy.
1. Who we are
Business name: Veridian Axis
Website: veridianaxis.com
Email: qyran@veridianaxis.com
Phone Number: 07401 326866
For the purposes of data protection law, we are the “data controller” of your personal data.
2. What data we collect
We may collect and process the following categories of personal data:
2.1 Information you provide directly
Contact & enquiry data
- Name
- Email address
- Phone number
- Business name
- Job title/role
- Any other information you choose to include in a contact form, email, or message
Client & project data (if you become a client)
- Billing details (e.g. invoicing name, address, VAT number)
- Project information (e.g. website URLs, social media links, content assets, branding materials)
- Login details you explicitly share with us for project purposes (e.g. website CMS access, social media account access)
- Feedback, testimonials, and correspondence
Marketing preferences
- Your preferences about receiving marketing communications from us
- Your communication channel preferences (e.g. email, phone, social media)
2.2 Information collected automatically
When you visit our Website, we may automatically collect:
- Usage data – pages visited, time and date of visit, time spent on pages, navigation paths, referring/exit pages
- Device and technical data – IP address, browser type and version, device type, operating system, approximate location (city/country level)
- Cookie data – information stored in cookies and similar technologies (see Section 6 – Cookies & tracking technologies)
This data is typically collected in an aggregated or pseudonymised form and does not identify you directly, but it may still be treated as personal data where it could be linked back to you.
2.3 Information from third parties
We may receive data about you from:
- Analytics providers (e.g. Google Analytics, or similar tools)
- Advertising or social media platforms (e.g. if you click through to our site from an advert or social post)
- Publicly available sources – such as your business website, LinkedIn profile, Companies House or other directories, in the context of B2B outreach
3. How we use your personal data (and legal bases)
We will only use your personal data where we have a lawful basis to do so. Under UK GDPR, the main legal bases we rely on are:
- Contract – processing necessary to enter into or perform a contract with you
- Legitimate interests – processing necessary for our legitimate business interests, provided your rights and freedoms are not overridden
- Consent – where you have given clear consent for a specific purpose
- Legal obligation – processing necessary to comply with the law
Below is how we use your data and the related legal bases.
3.1 To respond to enquiries and provide our services
- Responding to contact form submissions, email enquiries and consultation requests
- Preparing proposals, quotes and service agreements
- Providing our services (e.g. web design, social media management, consulting)
- Managing client relationships and communications
Legal basis: Contract; Legitimate interests (for pre-contractual enquiries and B2B contact).
3.2 To improve and protect our Website & services
- Monitoring Website performance and user behaviour to understand how visitors use our site
- Debugging, testing and improving our digital services, content and user experience
- Protecting our systems against fraud, abuse and security threats
Legal basis: Legitimate interests (to operate and improve our business and Website securely).
3.3 Marketing & business development
- Sending you information about our services, insights, case studies, or resources that may be relevant to you
- Following up on enquiries and previous interactions
- Running retargeting or awareness campaigns (where permitted)
Legal basis:
- Consent (for email marketing where required by law)
- Legitimate interests (for B2B marketing and existing clients, where permitted by PECR)
You can opt out of marketing communications at any time (see Section 9 – Your rights).
3.4 Legal & administrative purposes
- Keeping appropriate business records and accounts
- Complying with legal obligations (e.g. tax, auditing, regulatory requirements)
- Handling complaints and resolving disputes
Legal basis: Legal obligation; Legitimate interests.
4. How we share your data
We do not sell your personal data. We may share your data with:
4.1 Service providers (processors)
Third-party suppliers who help us operate our business, for example:
- Web hosting and domain providers
- Website/CRM and project management tools
- Email and communication platforms
- Cloud storage and file-sharing services
- Analytics and performance monitoring tools
- Professional advisors (e.g. accountants, legal advisors)
These providers only process your data on our instructions and are subject to confidentiality and data protection obligations.
4.2 Legal and compliance
We may share your data where required to:
- Comply with applicable laws or regulations
- Respond to lawful requests from public authorities
- Establish, exercise or defend legal claims
4.3 Business transfers
If we undergo a business reorganisation, merger, sale or other corporate transaction, your data may be transferred as part of that process, subject to appropriate safeguards.
5. International data transfers
We are based in the United Kingdom. Some of our service providers may store or process data outside the UK and the European Economic Area (EEA).
Where this occurs, we will ensure that appropriate safeguards are in place, such as:
- The country has an adequacy decision from the UK government; or
- We have implemented Standard Contractual Clauses or similar mechanisms; or
- Other lawful transfer safeguards provided by data protection law.
You can contact us for more information on specific safeguards used for international transfers.
6. Cookies & tracking technologies
Our Website may use cookies and similar technologies to:
- Ensure the site functions correctly
- Remember your preferences
- Analyse Website traffic and usage patterns
- Support marketing or retargeting campaigns
6.1 Types of cookies we may use
- Strictly necessary cookies – required for basic site functionality (cannot be switched off).
- Performance/analytics cookies – help us understand how visitors use the site and improve it.
- Functionality cookies – remember your preferences and settings.
- Advertising/targeting cookies – used to deliver relevant ads or measure campaign performance (if used).
Where required by law, we will seek your consent before placing non-essential cookies (e.g. analytics or advertising cookies) and provide you with a way to manage your cookie preferences (e.g. via a cookie banner or settings tool).
You can also control cookies at any time through your browser settings.
7. How long we keep your data
We keep your personal data only for as long as is necessary for the purposes described in this Policy. The retention period depends on:
- The type of data
- The purpose for which it was collected
- Legal and accounting requirements
Typical examples:
- Enquiry data – usually kept for up to 12–24 months after our last interaction, unless you become a client.
- Client/project data – kept for the duration of the contract and for a reasonable period afterwards (often 6–7 years) to comply with legal and tax obligations.
- Marketing data – kept until you unsubscribe or we no longer actively use it.
When data is no longer required, we will securely delete or anonymise it.
8. How we protect your data
We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, or disclosure. These measures may include:
- Encrypted connections (HTTPS/SSL)
- Access controls and authentication on our systems and accounts
- Regular software updates and security monitoring
- Using reputable service providers with appropriate security measures
However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal data, we cannot guarantee its absolute security.
9. Your rights
Depending on your location and applicable law (including UK GDPR), you may have the following rights in relation to your personal data:
- Right to access – request a copy of the personal data we hold about you.
- Right to rectification – request correction of inaccurate or incomplete data.
- Right to erasure – request deletion of your data in certain circumstances.
- Right to restrict processing – request that we limit how we use your data in certain situations.
- Right to data portability – request your data in a structured, commonly used, machine-readable format.
- Right to object – object to certain types of processing, including direct marketing based on legitimate interests.
- Right to withdraw consent – where processing is based on consent, you can withdraw it at any time.
To exercise any of these rights, please contact us using the details in Section 11.
You also have the right to lodge a complaint with your local data protection authority. In the UK, this is:
Information Commissioner’s Office (ICO)
Website: ico.org.uk
10. Third-party websites & links
Our Website may contain links to other websites, plugins, or third-party services (for example, social media platforms or partners).
We are not responsible for the privacy practices or content of those third parties. If you follow a link to any of these websites, please review their privacy policies before submitting any personal data.
11. Contact us
If you have any questions about this Privacy Policy, or would like to exercise your data protection rights, please contact us at:
Email: qyran@veridianaxis.com
Please mark your communication “Data Protection” or “Privacy” so we can direct it appropriately.
12. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements or other factors.
When we make changes, we will:
- Update the “Last updated” date at the top of this page
- Post the revised Policy on this page
Where appropriate, we may also notify you by email or through the Website.
Please review this page periodically to stay informed about how we are protecting your information.
